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		<title>Tips for musicians and artists wanting to make money online using SEM and SEO from Sony Music</title>
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		<pubDate>Mon, 21 Mar 2011 08:28:40 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[ad copy]]></category>
		<category><![CDATA[album]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[artists]]></category>
		<category><![CDATA[base]]></category>
		<category><![CDATA[campaign"]]></category>
		<category><![CDATA[cpc]]></category>
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		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[fan]]></category>
		<category><![CDATA[Genre]]></category>
		<category><![CDATA[howto]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[musicians]]></category>
		<category><![CDATA[paul szymanski]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[Score]]></category>
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		<category><![CDATA[sem]]></category>
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		<description><![CDATA[Byron Gordon, SEO-PR, interviews Paul Szymanski, SEM Manager, Sony Music Entertainment, on the challenges that artists are faced with when trying to implement their own search engine marketing campaigns. Two of the biggest issues facing artists are low quality scores being awarded to highly relevant keywords and a lack of volume. When an artist runs [...]]]></description>
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